Social Media Management

Background:

Pyramid Brewing was recognized by your dad and uncles. But not by the people wanting to try new beers or wanting to try craft beer. My task was to take the social media and make it appealing to a younger generation of beer drinkers. The main 3 issues with their social was low engagement, no sense of brand, and no art direction.

Solution 1: Art Direction

The first thing I took charge of was creating an art direction that expressed the outdoor adventures and craft beer. Mixing these 2 styles took a variety of content and copy writing Unlike Portland Brewing, Pyramid was not stuck to a specific city, it represents the entire Pacific Northwest. Additionally Pyramid had a resturant based in Seattle, which accounts for 25% of the content mix.

Solution 2: Engaging Content

The second piece was creating engaging content. Below is content from December of 2019. These examples are of content with the highest reach and highest engagement. The top row is content with highest reach. The bottom row is posts with highest engagement.

Solution 3: Consitent Schedule

The last part of the strategy is consitentcy. Before I was hired the brand posted once a week if they could. Which is not ideal to keep consumers engaged with a brand. I used Hootsuite and Facebook analytics to paln out most optimum days. Then researched holidays, events, or timely news to create a calender that helps create engagement and give a sense of consistency.

Pyrmaid Brewing was able to 1) redefine it’s look and feel on social media, 2) gain new followers 3)increase engagement.

Statistics from 2018